When you first meet Trevor Smith in person, many things run through your mind.
- How much does that guy weigh?!
- How big are his freakin' arms?!
- Is he walking this way?
- RUN! RUN! RUN!
Even those familiar with the bodybuilding world can't help but look in wonder at his 415 pound physique. His intimidating size can be misleading though. Trevor looks like the kind of guy who would kick sand in your face while at the beach, but he couldn't be a nicer human being. He truly cares about the sport of bodybuilding, his beautiful wife Nancy, and his thriving businesses.
We had the pleasure of interviewing Trevor recently and we learned quite a bit about his new training center, his 4th degree black belt, his future competition plans, and much more!
Jyoto.info: You recently opened your own extremely hardcore training center, tell us about that and what a typical day consists of for you?
Trevor Smith: The Beyond Failure Training Center TM has been a dream of come true for me in January 2003. I wish that was all that filled my schedule. I have never liked gyms with pretty lighting and a single's club atmosphere. I like to train in an environment that reeks of something Satan would find a little too hard-core. I feel I have created a facility that has the energy and spirit that embraces effort and concentration along with a tough, hard -core appearance.
The Beyond Failure Training Center is only part of my day and one section of my projects. My busy schedule gets filled with my own training, training clients both pro and non-pro levels in bodybuilding and other sports, creating articles and ideas for my other writings - I have a 9 page spread on Site Injections in the August 2003 issue of Muscular Developement which I hope will be helpful to the numerous emails/calls I receive on the topic that I do not have time to respond to, as well as dispelling many myths on the subject and prevent the absurd looking and fake muscles we see all over the place and more importantly to prevent people from severely injuring/harming themselves .
I have to oversee all facets of Nuclear Nutrition and the never-ending tasks I am dragged into with that to maintain its integrity and that it is always at a level worthy of its label and my approval- a lot of checks and balances in quality go on in good manufacturing, as well as a lot of time, money, patience, graphics, etc. I just completed shooting my first Beyond Failure Training Video and I am married with three dogs and one cat. The schedule gets full but I still find time to take my motorcycle through the mountains, hit my favorite restaurant and sit back in my Jacuzzi - so it's not all bad just consuming.
Balance is a goal that is not always reached but strived for in my day. For a full description of The Beyond Failure Training Center's unique equipment, you can go to my website where each piece is described and outlined as well as see preview pictures from my upcoming Beyond Failure Training Video.
BB.com: Speaking of Beyond Failure Training, for those who have yet to hear about it and even for those who have can you please explain what it's all about?
TS: Beyond Failure Training TM (a.k.a. BFT TM) is the name of my training system/style. Although I only tagged the trademark and name of the style in 2000, the system began evolving 12 years ago and is literally a compilation of all my ideas, notes, thoughts, and sketches. However, my Martial Arts Training provided huge clarity necessary to create Beyond Failure Training ... Yes, I still weight-trained and knew bodybuilding was my goal but while training and learning Jiu-Jitsu, I allowed Jiu-Jitsu to be #1 and knew I would come back to a place where Bodybuilding would be #1 and follow my dreams.
My Martial Arts was the key to unlock my thoughts and spiritual beliefs and capture the ability to label my values in Zen Philosophy and spirituality. The BFT System is extremely complex and hard to describe which is why I opted to do a video first and then books. It is easier to view BFT than it is to explain it, but even that is very insufficient as one really has to physically experience to fully appreciate it and respect it and realize that I am not full of shit ... just ask Jay Cutler, who has experienced first hand a few 20 minute sessions with me-and the sessions were not even at full intensity!
That is why I desperately try to free up as much time as I can to teach BFT to my clients. And even then, there are so many facets and intricacies to BFT that it is difficult to teach it even with having a full 6 or 8-week timeframe to work with somebody as this would really only scratch the surface as it is impossible to squeeze 12 years into a few weeks or months.
I have had some people train with me to try to learn, but usually ego gets in the way where they try to compare their weight and strength to mine and it becomes this game to them with their ego getting crushed as the comparisons are silly, unrealistic and senseless. Everyone has to assume the role of student when they are exposed to something that is foreign to them otherwise their ego will prevent them from growing-both internally and externally.
So instead of using the opportunity to learn they, instead, use the opportunity to compare and thus gain nothing from the session except a bruised ego that they spend time trying to justify and mend. Unfortunate but true, and experienced more often than not. Checking ones ego at the door is a must with B.F.T. just as it is with Martial Arts ... otherwise you stay stuck and very limited and do not grow ... or worse, you get hurt.
As the system of Beyond Failure Training grows, I find new challenges to work through. I have heard or read some comments from people who say or think that BFT was taken from someone else or that I did not create it in an attempt to discredit me. I think it is only human nature to knock what one does not understand, but it does get tiring. Honestly, there are times when it really pisses me off but I know that is wasted energy and my words fall on deaf ears. Beyond Failure Training was created by me and developed by me alone. End of story!
Any good teacher will tell you that they learn through their students and I have learned through teaching and watching many people who inspire me but inspiration does not alone make a creation. I spent many, many years developing and continue to do so. Sure many people including Dorian, Arthur Jones, Mike Mentzer inspired me ... but truth be told, most of my inspiration has been a result of my exposure to non-bodybuilding related individuals and writings as the crux of my system is all based in mental attitude and mindset. Although, I have developed many intricate and unique techniques that have never been done before or written about before.
To further attempt to describe BFT, it is important to understand why it is so different than other weight training styles. BFT's differentiator is its extensive Martial Arts Elements and Zen Lessons weaved heavily into this style of Weight Training. It is not just drop sets and forced reps as people like to think.
As I referenced before, a good, well-respected person who could verify and appreciate how different BFT is would be Arnold Classic Champion and top Olympia Contender, Jay Cutler. I helped him with one of his off season mass building programs and will be trying to free up some time to assists him with his program and training for the Mr. O using BFT techniques and my mass building theories and knowledge. He and Chris Aceto will focus on the dietary end of things to bring in the additional mass I add to his physique totally shredded, which they are experts at doing.
There are many subtle techniques that I have created and it would take too long for me to write about them ... thus the reason I am releasing a 4 part instructional video after my own Beyond Failure Training video is released, which I just finished! I am proud of this video as I hope it will help explain just how intense and amazing the system is and just how far it can be taken as the intensity is off the wall. I am also using record-breaking poundages AFTER extensive and maniacally painful pre-exhaust on isolation movements.
Which actually means I don't even know what my true single rep max is on any pressing movement because I do not train in that manner or for that reason. Yet, with this fact, I expect many to further discredit my feats and just plain refuse to believe them-even they are documented on video tape--which is great for me because it fuels my intensity to achieve even more of the "Impossible".
BB.com: You have written many articles and display philosophical knowledge beyond the sport of bodybuilding. What exactly is your educational background and why do you incorporate such a unique approach in your writing? It is very, very different from anything else bodybuilding related that I or anyone else has ever read.
TS: I don't think I would call my knowledge philosophical ... but rather more eclectic. I have a Bachelor's Degree Science From Rutgers University and a Minor in Anthropology and Archaeology as well as what they called a "Mini"-which is basically another minor-in the field of science. I have further studied Zen, Mythology, and various branches of Theology, etc. All of which have lead me to form a very strong sense of my own spirituality.
A true gift was being exposed to the teachings of Joseph Campbell the world's most renowned expert and leading authority on the significance of the mythologies of varies cultures of the world and a gentle spirit who died enriching all of mankind in ways you might find quite surprising as his teachings inspired the first Star Wars Trilogy.
I believe that every human being has the opportunity to teach and show others the deeper meaning of life and share with them universal truths as I call them. I don't want to get into a lengthy talk on the subject of Universal truths so I will just stick to your question. Some people go through life and pay very little attention to the wonderment of life and their very existence ... to these people rain is just a means of getting wet ... food is just a means of providing sustenance and having friends and a companion is just a means to keep company.
I don't believe this is our reason for existing and I believe that since we were given the cognitive ability of self awareness and many other things, we should take the time to look much deeper than the surface so that we may truly benefit our body, mind and souls. This is the corner stone of Zen teaching...to understand that the simplest things hide the most amazing gifts and sadly it takes people-and even then only a select few-something tragic like a near death experience, loss of a loved one or a terminal illness to realize that we are all connected and that if you focus on any one single thing for a given length of time, you miss out on the grandeur of everything else that surrounds you and thus deny its very existence.
Now whether you want to call this God or The Universe or even "The Force" I don't care, but it is my goal and sincere hope that bodybuilders learn that there is so much more offered to them mentally, physically and spiritually if they open their inner eye and look past the initial surface of grabbing a weight and lifting it for a certain number of times.
Zen philosophies can be applied to EVERYTHING. I suggest reading Zen and the Art Of Motorcycle Maintenance and you will begin to understand. I also suggest any of the works of Joseph Campbell as well as Takuan Soho, author of the very famous book (that is a bit hard to understand), called the "Unfettered Mind." He was a Zen Buddhist that lived around the time of the greatest Samurai and sword fighter in recorded history: Miyamoto Mushashi--who had over 50 one on one "To The Death" duels that resulted in 50 kills to his record (at one time using an oar from a boat against a swordsman's blade).
He wrote what many consider the ultimate guide to strategy-called, "Go Rin No Sho" a.k.a. "The Book Of Five Rings," which he was inspired to write after meeting this frail Zen Master, Takuan Soho, who looked Musashi (the most feared man in the land at that time and one who lived a very ego filled life where he took what he wanted and bullied people) in the eyes and laughed at him calling him a little child and no more enlightened than a wild animal.
Utterly shocked was Musashi that this little man looked right into his eyes without fear, that Musashi saw what true power and strength was and hung up his sword and began studying under Soho until towards the latter part of his life, where he retreated to a cave and wrote his famous " Book Of Five Rings."
All of these books that on the surface have nothing to do with bodybuilding, can also be applied to every facet of life, including bodybuilding, just as SunTzu's Art of War and Takuan Soho's, "The Unfettered Mind, Miyamoto Mushashi's "Go Rin No Sho" and Joseph Campbell's "The Power Of Myth", and although you might think I am joking, "The Tao of Pooh" which teaches how the lovable Winnie The Pooh lives life by Zen teachings and, in essence is the ultimate Zen Master.
And there are many, many other books...some I will not mention as they may offend people who do not understand.... and the reason these books can be applied to everyday life and relationships and battles and love and yes, even bodybuilding is because they contain universal truths.
And it is through my studies, my training and studies in Japanese Samurai Jiu-Jitsu and my good fortune to be exposed to many masters: Boxers, Kick Boxers, Kyokoshinki Fighters, Champion Wrestlers and Grapplers, and Judo Masters and Sambo experts that I had a bit of a mental, physical and spiritual rebirth (not in a religious way) and it is because of what I absorbed like a sponged that I was able to ultimately take all of what I have learned and marry it with all the bodybuilding knowledge that I learned and created the ever evolving system of mine called Beyond Failure Training TM.
It should be noted that the small article I wrote about the Beyond Failure Training system in the summer of 2000 is a mere shadow of what the system is and continues to become. My training video is meant to showcase just how far and how extreme it can eventually be taken, but the video is not something someone should watch and attempt to follow for reasons that it is too advanced and that they are not aware of the subtle techniques I am using in each set that are undetectable to the untrained eye but make all the difference in the world in terms of intensity and growth. This is why I am also releasing a seminar I did on B.F.T. back in September 2002 and also why I will do a 4 part instructional series demonstrating all the individual techniques.
BB.com: When did you become interested in Martial Arts?
TS: I can't target the exact date... but it was back in the 1970's when I was a kid watching all those Chuck Norris movies and seeing "Enter The Dragon." I thought Bruce Lee was just from another planet. I always wanted to join a martial arts school but my parents never allowed me to. When I was in College I was totally consumed with bodybuilding and thought it was just a dream to be able to do both, but when I was graduating, fate stepped in and I needed to do a sports related internship anywhere I wanted in order to finish up my schooling.
As fate would have it, I was introduced to a Jiu-Jitsu Master that would come into my sister's business to buy flowers each week and also ask for donations for his charity show. So she decided to take it upon herself to ask him if he would sign off on my internship so I would not even have to show up. Now this may sound great, but it is not my nature to take short cuts...so I agreed to do it, only if I could show up and work at the Dojo for free.
Well since there was little for me to do since I was totally new, unskilled and a white belt, I began to train and help clean up after the classes were finished and the rest, as they say, is history...A history filled with amazing experiences and knowledge, but to talk about that would fill an entire separate interview.
BB.com: When did you start bodybuilding and what got you interested in it?
TS: I started bodybuilding well before martial arts. I remember when I was 7 or 8 years old and my brother (4 years older) was watching, "Pumping Iron," and that was it for me! I was glued to the television and fascinated with Lou Ferrigno... not so much Arnold...but Lou. I was not allowed to lift weights until I was 13 and started on my 13th birthday. I used my brother's weight machine (which I was often beaten up for doing) but it did not matter to me. I loved the power lifting weights gave me...a power that was totally dependent on me and me alone and I loved the internal challenge it presented. Up until that point, I never experienced anything remotely like that.
BB.com: I know you hate this question, but you know people are dying to know. What are your current stats/ size and measurements, how much you lift etc.?
TS: I don't mean to be evasive ... but I have been on the receiving end of much crap for answering this question, mostly from little shits on the internet spreading lies, discrediting my accomplishments, and hurling vicious insults at me, that I will not get too specific with this question as everytime I answer this question I find out that people are shouting "BULLSHIT" and "That's Impossible".
So I simply walk the walk and keep quiet, which you would think would satisfy the non-believers, but in a sport that deals with insecure egos this will never happen ... even if I have sworn testimony from respected bodybuilders and I have my training recorded on video. I guess I would have to enter a Powerlifting competition to satisfy these idots...but I train for bodybuilding and have no need to prove anything to anyone.
Should the day come where I want to train like a Powerlifter and wear all the elaborate suits and triple ply bench shirts that you need 4 people to get you into and then have them wet it down to shrink wrap it to your body so you turn yourself into a human power spring and then on top of this be shot full of Adrenalin-which can stop your heart instantly and is something I would never dare do to myself-- to lift even more weight than your muscles would normally be able to lift under normal training circumstances then I will do so.
Understand, this is no knock against Powerlifters, but I think it is important that people understand what really goes on. I train to build muscle and the weights I use, I use daily ... day in and day out. Many Powerlifters wind up setting records by lifting a given weight that they cannot come anywhere near lifting (given the circumstances I mentioned above) a week later in the gym or ever again for that matter. So I don't compare my training to Powerlifter training. It is totally different. But I want to make it clear that I respect what they do and the Powerlifters I know and have worked with definitely respect what I do because they realize just how intense and maniacal the training is and exactly what a feat it is to move the weights I routinely move AFTER extensive pre-exhaustion.
So the only thing I will give you in terms of my "stats" is my height and weight. I am 6 foot and a bit over a half inch... so I give myself the other nearly half inch and say that my height is 6 feet 1 inch. During the peak of my last course, while I was shooting my video, I was 412 lbs. One day I was really hungry and ate like 50 pieces of sushi at my favorite sushi place and after that night and the 2 gallons of Gatorade I consumed (no bullshit, just ask my wife... my appetite for solid food is very small most of the time, but in terms of liquids I am like a camel), between the hours of 10:00pm and 4:00am my weight the next morning was around 420 lbs. from all the water retention that I got from eating gobs and gobs of sushi and the Gatorade. But for the most part, I stayed at 412 lbs. for the video. If I make a concerted effort to stuff my face with carbs (in my opinion, sushi is the best source for this along with a packet of M.R.P. Factor 3 mixed with Gatorade), I can go over 420 lbs. easily.
Truth be told, I don't pay attention to the scale mostly because at my size, my weight can easily fluctuate 15 pounds in a single day just from sweating in the 120 degree heat, moving stuff around in my warehouse and if I miss a few meals. But I really am not one of these weight-obsessed guys that weighs themselves 50 times a week. To me the mirror is what matters most.
BB.com: What is the one thing that you dislike most about Bodybuilding?
TS: The LIARS and the TAKERS! All the liars out there make it extremely tough on the honest people. If I have learned anything in this industry it is that no one tells the truth! The fact that I do tell the truth makes me a target and an island.
I mean just pick up any bodybuilding magazine and understand that most bodybuilders lie excessively. If I were to go by what other bodybuilders claim their bodyweight and strength is and the bullshit spewed by 99% of all supplement advertisments ... well then I guess I am 465-470lbs. and bench press 1000 pounds - all with the sole help of Ultra-Pro 7 and M.R.P. Factor 3, of course.
I want to take a moment here to address the debate on me being natural up until almost 3 years ago and my size and weight that I am now after "crossing the line". In Muscular Development's "A Cut Above," Jay Cutler's column this month, July 2003 MD page 328, Jay states." I started bodybuilding at 180 pounds and gained almost 100 pounds within three years." That was 10 years ago when Jay started bodybuilding - and he is now 29 years old.
Using that gauge from his statement, which is a very common gauge - after 3 years of consistent training and "supplementation" it is quite ordinary for one to gain 100 pounds and continue to gain and pare fat with muscle the longer one trains "enhanced". I was a natural 335 lbs with a very solid training physique on me with 15 years of weight training under my belt, and after almost 3 years of heavy training and "supplementation" - I reached well over 400 lbs. and I am still growing.
Why is this so unreal for people to digest and why do people try to challenge it? It is within the same range as every other body builder- I simply waited longer and therefore started at a bigger weight and size before beginning any supplement program. Most bodybuilders started their supplementation much earlier than I did and thus did not give their bodies a chance to get larger naturally.
I waited a long time and trained brutally hard and monofocused to reach my natural limit in size and strength which is something few, if any, bodybuilders have done. I also use "supplements" very carefully and have a very intense and comprehensive knowledge of how to use them and do not have an ego that makes me use huge amounts or stay on too long. Please note that I am using the term "supplements" to include the full arsenal that bodybuilder's and other professional athletes use in their training programs.
Adding all this together with my training, which is more intense and more consistent than anyone would ever believe and the results are that much more amplified. But, yet people refuse to accept this as I am in unique and uncharted territory so they attack it. It is sad because I put it all out there for people to learn from and follow in the footsteps of. But you know the old saying...you can lead a typical bodybuilder to a gym and a bag full of steroids, but you can't make them think!
BB.com: So, are there any plans on competing?
TS: This is a common question that is often asked and the answer that is so often not believed. Yes, I plan on competing and will compete in accordance to my own schedule and mapped out plans, the same way I attack all my other achievements. Competing on a Bodybuilding Stage is the achievement to me, not my placing or where I will go in the sport, if I will go anywhere. I don't look that far ahead. I believe if you don't stay in the moment of the journey and look too far ahead at the goals you get derailed easily.
Competing in Bodybuilding has been my goal since the age of 15. It got derailed because of College Football, then because of Jiu-Jitsu and currently because I started my own company in late 1999, Nuclear Nutrition. I have been busting my ass to bring Nuclear to a level where it provides a steady and stable income for my family so I can focus on competitions without worrying. My company, business and livelihood have to be stable to support my family so as to allow me to have the peaceful environment I require for my mono-focused, stress-free preparation.
I want no distractions or stress around me during this time as I do things 1000 percent and want to present the best package I can possibly present so I have no regrets where I place... I am competing for me...it is my dream and I am not doing it to grovel for some contract worth pennies. I chose to build my own nutrition company to give myself the best products available and and avenue of income to pursue my passion and goals.
This was the harder path to take as having my own company has kept promotions and opportunities away from me but I have weathered it for five years and I am proud of the quality of Nuclear Nutrition's product line, its growth and help it has given to the medical community and the bodybuilding industry. I still have a lot more to do with the company but all in good time.
Many aspiring bodybuilders lay around waiting for contracts and someone else to pay for their goals or dreams. I saw so much of that while in Los Angeles, it made me sick. It may sound judgmental but I don't believe anyone has the right to leech off anyone. The expectant taking nature of these people is a disgrace!
There are only a handful of bodybuilders that I feel deserve respect for their work ethic. Dorian is one of them. he was a gym owner and always worked before he turned pro. Nasser El Sonbaty worked on an assembly line while he was putting himself through graduate school and pursuing bodybuilding ... Ronnie Coleman graduated from LSU with a degree in Accounting and is a police officer, and please no disrespect to others if I left you off the list and you actually work for a living, but you are in the minority!
I have watched lazy "boys" (they are not fit to be called men) who never worked an honest day in their lives do nothing but lay around ... live off their wives, parents or revolving girlfriends or all of the above combined to pay for their bodybuilding pipe dreams where they think "When I get my Pro card...I will be rich and pay everyone back." This just baffles me. But then again, you are dealing with compulsive liars and leeches that do not know the meaning of the word integrity or honor.
BB.com: What is the most impressive thing you do in the gym?
TS: My mind. The most impressive thing I do in the gym is block out everything from my mind, all aggravation, all pending situations, and anything that would normally be causing me stress. I meditate for a moment before each set and connect myself with the fabric of the universe to totally exist and "be" in the only moment that truly matters... the moment at hand which means whatever exercise I am about to perform and take past previous thought limits of strength, endurance and pain thresholds and disregard them. Oh...and I also have a great knack for throwing up in my gym bag and not getting it on the gym floor.
BB.com: Where are you originally from?
TS: I am a pure bred New York boy through and through and lived there for 28 years of my life. I grew up about 35 minutes away from Manhattan. My moral code was formed from New York work ethics and the streets and further enforced through the respect inherent in true Martial thinking. I do as I say - I am old school. If you are my friend, I got your back regardless of how it could affect me.
Los Angeles had a very different moral fiber than this. And Bodybuilding is 1000 times worse. Attitudes of what can you do for me? Many psychic vampires as I call them. I moved to California in August 1998 and then began the relocation process to Las Vegas in late 2000 and arrived in 2001.
BB.com: What made you move to Las Vegas?
TS: Well it wasn't for the weather although it really is only bad in July and August...then the weather is rather pleasant in Vegas. No, I moved to Vegas because I wanted and needed to expand Nuclear Nutrition and it was too costly to do so in Los Angeles, California. Soon after we moved into our home my wife managed to convince the Cutler's to move out here as she decided that we needed to "import" some friends.
In fact, my wife was so hell bent on getting them to move out here, she looked at houses and found the house they wound up buying before they even came out to visit after Jay won the 2002 Arnold. And when she took them to see it, they bought it right on the spot. Since then, it seems that everyone and their brother is supposedly moving to Vegas and it is being "touted" as the next bodybuilding "Mecca." But I don't see that happening. Vegas is a small town and you have to be on your feet to survive out here or you will get eaten up and spit out.
BB.com: I met your wife Nancy. How long have you two been married?
TS: I have been married to Nancy since July1998 (five years). We are both from New York and actually grew up in the same town and went to the same High School without ever knowing each other. We moved to California as newlyweds in August 1998. I believe marriage in Los Angeles should be counted in dog years!
Everyone asked me why I was bringing sand to the beach and they were right! Just kidding, as I tell Nancy the great thing about sand is that it mixes well with other sand (LOL)
Seriously though, Nancy is intelligent, challenging, sexy, funny, and my life partner. Nancy had a big adjustment getting used to this industry because she has a Master's Degree in Education and undergraduate degrees in Art & Design and Management. Before joining Nuclear Nutrition Nancy was in the garment industry and was a teacher in New York. Our biggest challenge is that she probably knows me better than anyone and she still can't understand how mono-focused I am and it still annoys her! Plus she really cannot stand the lack of honorable people you tend to encounter in this industry.
Which is why she unleashes her creative talent in her very new clothing company www.badnaughty.com You have probably seen Nancy at Nuclear Nutrition's booth along with many other fitness beauties wrapped in her creations. Definitely easy on the eye.
BB.com: Tell me about Nuclear Nutrition?
TS: Nuclear Nutrition is my supplement company I founded in 1999. I felt there was a tremendous void in the supplement industry and basically wanted to design products that were tailored to my own needs. This sounds kind of selfish, but it was good because my needs were that I wanted the best tasting, highest quality nutritional supplements on the planet today and have them be unique in consistency, nutrient profile and flavor.
Basically I wanted my high end, next generation protein blends and meal replacements to taste as close to Gatorade as possible. Very light, fruity, refreshing and easy for ANYONE to consume as my ultimate inspiration for this reason was watching my Aunt Kathy die when I was 17 years old from Stomach Cancer. I used to try and get her to take the disgusting protein powders and weight gainers that were available back in 1987 and she could not consume them or get them down (hell I could not even get them down) and I firmly believe that lack of proper nutrition and not being able to maintain her bodyweight cost her at the very least another 2 years of life.
It was then that I realized that people often do not die from a specific disease...they often die from the side effects of the cure/treatment and that stuck in my mind ever since I bent down to kiss her face and hug her 75 pound body goodbye for the last time in my life...she died just moments after that. So I found out that with a little bit of work and a REFGBL to spare any expense on my formulations, this was not only possible...but was achieved!
People should know that Nuclear Nutrition will always produce the highest quality and most potent nutritional products available without making our customers pay extra for it. We are not concerned with profit margins above all else. First and foremost, we are concerned about filling the needs of bodybuilders, athletes and anyone who is looking to supply their bodies with the highest and purest form of nutrients available. We designed our products to be the best tasting, easiest to consume and have the best digestion and absorption case closed!
Nuclear Nutrition's product line includes:
Ultra Pro- 7
(A Specific and very high end blended Protein) 80 grams Protein/100 gram serving + 22 grams of L-Glutamine and a unique and patented digestive enzyme blend I call "Ultra-Sorb" which can increase absorption by over 50%, so this combined with the quality and nutrient level of the proteins literally makes my 2.2lbs. Container equivalent to a 7 pound tub of a high quality protein...thus you can use a whole lot less of Ultra-Pro 7 and get amazing results.
I am sure you know, if one eats a pound of steak (about 100 grams of protein) the body does not assimilate that total amount.... you are lucky if you get 20 grams, so the way I designed my product is you assimilate all that you take in.... thus 80 grams of my product is like 400 grams of a protein from eating 4 pounds of steak. Plus, which is most interesting about my product, is it tastes and mixes like popular sports drinks - in Tropical Punch, Grape and Chocolate flavors.
I have had this product out for 4 years now and I find it interesting that all of a sudden I am seeing adverts of "Fruit Juice" flavored proteins. Well I guess this is a compliment because it is far better to lead than to follow and there is a great deal more to my product than just the flavor. So these companies can attempt to copy all they want...they will NEVER spend what I spend on my products because they are all run by business men or wannabe bodybuilders who care only about PROFIT and spend all their money on bullshit marketing campaigns designed to scam the infinitely growing pool of new lifters and bodybuilders who make the mistake of believing everything they read.
M.R.P. Factor 3
(Meal Replacement Product) 48 grams protein, 35 grams carbs (both simple and complex), DNA and RNA and a complete vitamin pack to fulfill your daily requirements and then some it also tastes and mixes like popular sports drinks- in Tropical punch, and Grape flavors) thus it is the ONLY product of its kind that was designed to be consumed DURING your workout...which is when the body is most catabolic and needs muscle sparing nutrients the most. Thus this product eliminates the whole "post workout window of opportunity" theory because if you consume a packet during your training, you will never be without nutrients
(Thermogenic/Fat Burners) Ephedra Free and has been for 2 years unlike the other companies that are forced to remove it and are trying to imply their formulas minus the ephedra are now "new and improved". It consists of 12 specific ingredients that I chose to synergistically work off one another to crank up the metabolism, melt away fat, jettison excess water retention and also free up caffeine receptor sites so you can utilize more caffeine.
Other companies do comparisons of their products in adverts showing that their product contains way more caffeine than their chosen competitor. The only problem is these fools do not realize that there is only so much caffeine you can utilize before receptor sites become filled and clogged. So they are trying to scam the public with a "More is Better" approach when in reality all the excess caffeine they put in their product does absolutely nothing to increase thermogenisis.
Site Enhancement Oil Plus
(Posing Oil)The only product of its kind that is 100% sterile, produced in an FDA licensed facility, made by a licensed chemist in a temperature controlled and air filtrated clean room. This is the next generation in "Posing Oils" containing the highest quality of ingredients, which are quite unique in terms of the blends of oil used. It also has factors to facilitate localized muscle growth even if it is on a minute level and also contains factors for permanent size gains.
The product was designed to be the icing on the cake of an already well built muscle or to balance out asymmetry from an injury, however it unfortunately gets abused by people trying to take a 16 in arm and make a 24 inch arm with the use of oil, but when used correctly the results are amazing and undetectable and I can say with full confidence: "It's the product the Pros Use!"
BB.com: Is there anything about the sport of bodybuilding that you have learned that is different than what you thought?
TS: Wow, extremely loaded question and I'd like to be politically correct here. I think it would be extremely important to understand that I come from a world of REAL TRUTH ... there are guidelines and qualifications, there are rules.
For example: My Bachelor's Degrees requires a certain number of credits, which equate to a degree. My black belt exams required the knowledge of ancient fighting techniques and patterns and movements on command and a certain level of proficiency in each area and my rankings were achieved. These are very elementary rules with simple guidelines.
In the world of Martial Arts if someone runs their mouth to dishonor you, take it to the mat. In New York, street ethics are applied in your life, in relationships and in business, you say you're going to do something - you do it. There are definite lines drawn...you hurt my family/friend then you hurt me, too. And then there are consequences. There are lines drawn and a code of ethics to be followed. But this does not exist AT ALL in Bodybuilding!
I feel I have learned that there pretty much is not a single bodybuilder who tells the truth. They never divulge the truth behind their drug courses in terms of whether they take steroids and in what amounts and they always tack on extra pounds to their weight (both competition weight-which doesn't matter, because the last time I checked they don't have a "Scale" round that is judged-and their offseason weight.)
They all seem to switch friends each month and they all stab each other in the back. One minute a bodybuilder will tell you he hates "so and so" and the next minute they are shaking hands and making dinner plans together at the next show you see them at. They all are pretty much ball-less and walk the tight-rope and play the middle. I don't operate this way and have had a hard time understanding this method of living and lying.
After five years of being around it, I am finally learning to understand it. That does not mean I like it, I just accept it. I love bodybuilding despite this nonsense I have seen or experienced because to me, bodybuilding is ultimately training...nothing but hard-core, brutally intense and insane training. I won't lie, it has been disheartening to be around and to discover the dark side of bodybuilding and see the truth behind the sport. I watch people smile to my face and discredit what they saw me do, what I taught them, what I gave them, etc.
And then when confronted, they lie, and cry...worried that they are going to get the ass kicking they deserve, but it is not worth it to me. I am not going to get arrested because someone is a liar even though I might want to. At my physical size and my background which the law and society views as literally being a lethal killing machine, I have to be extra careful how I conduct myself. If someone threatens me or my family's safety or the safety of another (person or animal for that matter) and I see it...well then it is go time and they had best bring a lunch pale...cause it will be a long and painful time for them.
But as for some of these bodybuilders, they are not worth it and in the end karma will bite them in the ass...because the energy you put out is the energy that comes back to you. And the bell will toll for them eventually and it has in many, many cases. I mean, imagine being a 30-35 year old man and have not a penny to your name, no home, no life at all other than mooching off your girlfriend or "mommy and daddy" and have accomplished nothing in life except lying, cheating and stealing.
A common form of income for these losers is usually selling steroids and even this they are incapable of being able to do well because even doing that well requires a certain amount of work and effort. Imagine all you have when you wake up each day-after you blast 200 units of Nubain into your vein-- is the thought that "When I get my pro card, everything is gonna change... my ship will come in... I am gonna be as successful as Jay Cutler and Ronnie Coleman."
Think about it. Name someone (in this current era of bodybuilding) other than Ronnie Coleman, Jay Cutler, Nasser El Sonbaty, Dorian Yates, Lee Haney, Shawn Ray and Lee Labrada that have had and maintained success to insure a secure income for their life from bodybuilding?
In all the years of the history of bodybuilding, the fact that one probably won't run out of fingers in counting the number of people who have been and maintained success from bodybuilding is pathetic. And it is not because of the I.F.B.B. (contrary to all the blaming) it is because of the lazy, expectant mindset of most bodybuilders who think they are ENTITLED to do nothing but train and sleep and eat.
Let me say this, the only thing you are ENTITLED to is free will and Bodybuilders are no different. What you do with that is entirely up to you and only those who come back on their knees crying and bitching about how unfair life is and how the world is racists or prejudice against them etc.
I still love the sport regardless because, as I said, I love training and to me that is what bodybuilding is really all about. It was just eye opening to see it from the inside out. The old saying, "Ignorance is Bliss," definitely holds true. I wish I did not know all the behind the scenes nonsense. I am fortunate to have alternative things to ground me and real friends outside the industry to rely on.
BB.com: Are there any misconceptions you feel people say about you that you want to address?
TS: I guess I should start with the statement, "Say it to my face." I have respect for anyone that speaks eye to eye to me. But I hate shit-talkers that talk behind my back. With my background, what am I gonna do? Beat them up because they called me fat?
The emails I receive and comments I read about myself are so ridiculous ... shoulder pads, 30% bodyfat, Styrofoam weights, digital photo enhancement. I have given up trying to understand these idiots, because one cannot apply logic to illogical people and one cannot apply truth and respect to liars and disrespectful people. I welcome anyone to come in to my facility and challenge my training system and my strength and go through my workout... Why would I lie? What do I have to gain by lying?
If you don't want to believe me, then ask someone like Jay Cutler how he felt when I put him through his sessions. There are even idiots on the internet thinking I am "lying and dropping Jay's name" Saying things like "Cutler would ever ask that idiot to train him and help him out". They actual say this shit and then avoid me like the plague at bodybuilding shows and don't have the balls to come up to me and vocalize to my face what they so vehemently spew out on the Bodybuilding internet forums and websites or to even go up to Jay and ask him themselves.
My training video will be out by the Olympia and it is my hope that it should help alleviate the stupid and childish jealous comments. Also, Mitsuru Okabe came up to the Beyond Failure Training Center to shoot footage with me and Jay for Jay's new training video which should also put an end to the bullshit. But that, in reality, won't ever happen because "Stupid is as Stupid does" to borrow a quote from Forrest Gump.
The fact is I can say anything in this interview, show pictures of me training, show my video and still there will be the nay-sayers and haters with all their anger and negativity and jealousy. My question to them is...Why is it that all the posts, comments, statements etc. on these internet websites and forums always seem to be from the same, nameless, faceless, and conveniently anonymous people? Why is it that you do not ever see any of the professionals who know me, have seen me train and respect me add to all the negativity and mudslinging?
The fact is that I have the respect of the people that matter in the industry. The well accomplished professional bodybuilders that have come to me for advice and assistance because they know and respect my achievements, as well as the accomplished Powerlifters and strength athletes (guys who are Bench Press record holders and highly accomplished in their field. I am talking about people like Bill Kazmier, Anthony Clark, Tim Issacs, Jamie Robinson, and many, many others) who know about or better yet in some cases experienced first hand my training system and how intense and difficult it is.
I have trained consistently in the public eye for my entire life up until January of 2003, so I find it rather perplexing all the disbelievers that have such a hard time accepting the fact that I am the size that I am and lift the weights I lift... especially since I never once brag or boast about anything except the fact that I train with almost inhuman levels of intensity and have an almost inhuman tolerance for pain.
The one misconception people have about me that I really want to address and change is that I am an arrogant, mean a-hole. Truth be told, I am actually a very quiet, soft spoken and humble person and a bit introverted. So I tend to have a bad habit of walking with my head down and because of my size I come across as uninviting and intimidating. But this is something I have been working on greatly as I do not like this aspect of myself-which is the result of a rough childhood.
I want people to come up to me and say hello and pick my brain and ask me for help and interact with me when they see me at a show and at the Nuclear Nutrition booth. And if I should appear tired and have my head down, I would love for them to say "Hey Trevor... snap out of it. I want to talk to you and you told me that you want people to be more approachable with you." And I will thank them and give them the attention they deserve, because to me, I am honored that someone would want to come by and speak with me, meet me or have a picture taken with me. The fact that people think anything but this is the misconception I am working hardest to change.
Thanks to Jyoto.info for their time and effort with this interview.